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Wayne D. Roesner
15331 W 49th Ave ◆ Golden, CO 80403 ◆ (563) 505-3489 ◆ wayne@wayneroesner.com
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Job-Specific Knowledge/Skills
For example, installation of an intranet system in an advertising agency
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Nielsen Coupon Drop Analysis (ACE)
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Situation:
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At A.C. Nielsen customers would request expectations of coupon redemption, if they would advertise in certain newspapers with a certain product. Marketing would use a default bell curve graph they had and use the same information all year long.
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Task:
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Create a system that would use the past 36 months of historical data to predict the bell curve, not only for the product but the newspapers in which the advertisement was printed.
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Action:
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I exported the data from the IBM 3090. Created a B-Tree database system, then created the software to display the appropriate bell curve from the data.
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Result:
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Not only did I provide the software for internal use, the software was changed to a customer product (ACE) with monthly renewal of data. I installed it at the Hershey chocolate plant in Hershey, PA.
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